The 21-Day Zero To Selling Challenge is a guided coaching program for going from zero to a digital product that’s built, launched, and generating sales in just 21 days…
AI does the heavy lifting while I walk you through the exact process I’ve used to pull in over $10 million in digital product sales.
The Goal Is Simple:
Use AI to build a Digital Product that gets daily sales in 21 days – or you don’t pay.
You don’t need to be an expert.
You don’t need a brand or audience.
You don’t need any expensive software.
You just need to be willing to learn and do the challenge work. That is it.
This challenge started as an experiment with my student and now business partner Luther Landro.
He wanted to see if he could use AI to create and launch a profitable digital product in under a month.
Over 3 weeks I coached him to use AI to find a viral product hook… Create the product… And pull in buyers.
The result?
The week he launched, his digital product was doing over $10,000 per day in sales:
Quickly scaled to over $430,000 in total sales:
And that was for a $17 product.
Seeing this success, we opened this challenge coaching to other students.
At the time we called it the ‘$10k in 30 days challenge’.
Here are their results:
Since the original challenge Luther and I have gone on to do multiple 6-figure luanches of our digital products:
Now for the first time in over 2 years… I’m opening this challenge to new students.
Days 1-7
YOU USE AI TO CREATE YOUR FIRST DIGITAL PRODUCT
Days 8-14
YOU BUILD THE MACHINE THAT SELLS FOR YOU
Days 15-21
YOU TURN ON THE TRAFFIC THAT BRINGS DAILY SALES
Bonus: Days 22+
YOU SCALE TO 6-FIGURES
This isn’t about asking AI to spit out junk products and hoping someone buys them.
And it’s definitely not another “use AI to get rich quick” scheme.
We’re building a real digital product business.
We use AI to uncover neglected markets.
Find problems people are already trying to solve.
And create products that deliver real value to those people.
AI simply helps us do the work faster.
Better research. Better ideas. Faster creation.
AI is the tool. Value is the business.
If you’re a total beginner… this hands you the entire path, day by day…
If you’re a coach… turn your knowledge into income that doesn’t need your calendar…
If you’re a content creator… finally turn views into product sales…
If you’re an affiliate… keep 100% of every sale with your own product…
If you run an agency… add income that doesn’t need new clients…
If your products aren’t selling… AI finds what’s broken and fixes it…
If you’re already successful… AI optimizes your funnel for more sales, less work…
If you work a 9-5… build this in 30 minutes a day…
If you’ve bought courses and never launched… this gives you a deadline and a finish line…
If you know a topic… AI turns it into a product…
If you know nothing… AI finds the demand for you…
“If you can give me 21 days… I’ll give you a product that sells… gauranteed”
You do not need experience… AI fills the gap…
You do not need a product… you’ll build one in week 1…
You do not need a huge following… or any following at all…
You do not need to post every day…
You do not need to show your face on camera…
You do not need a complicated sales funnel… one simple page does it all…
You do not need expensive software… free tools handle everything…
You do not need money for ads…
You do not need tech skills… if you can follow steps, you can do this…
You do not need to quit your job…
You just need one thing: commit to the challenge for 21 days…
You wake up to sales that happened while you slept…
You stop checking your bank account with your stomach in a knot…
You pay off the debt that’s been sitting on your chest…
You hand in a resignation letter (or stay, because now it’s a choice)…
You work from wherever your laptop is… home, a beach, another country…
You take a day off without asking anyone’s permission…
You say yes to things without checking the price first…
You stop selling your hours and start selling something that multiplies…
You build something that’s YOURS… no boss, no client, no algorithm can take it…
You become the person in your family who figured it out…
I created the 3-Day Quick Start Checklist to give you the entire challenge in one simple, step-by-step action plan.
Everything is laid out in order, so you can work your way down the list, check each step off, and know exactly what to do next.
Every service I use to run my digital product business — from free starter tools to the pro stack behind $10M+ in sales.
Steal my entire setup in one afternoon…
Follow this guide and save yourself hundreds per month in software you don’t need.
Most students find they can run everything for FREE until they’re profitable.
The Zero-to-7-Figures Roadmap shows you what the digital product journey looks like beyond the first 21 days.
I’ve mapped out each stage of growth, what you should be focused on at that stage, and what needs to happen before you move to the next one.
Keep this roadmap nearby. As you hit one milestone, come back, find your new position, and use it to decide what comes next.
The 21 Day Zero to Selling Challenge — The complete day-by-day coaching program that takes you from zero to a launched digital product making daily sales. Product built by Day 7, payment-ready by Day 14, traffic flowing by Day 21. ($497 Value)
BONUS #1: The 3-Day Quick Start Checklist — The entire challenge condensed into one execution checklist. Beginners use it to launch without missing a step. Experienced sellers use it to skip straight to selling in 3 days. ($97 Value)
BONUS #2: The $10M Toolbox — Every service I use after processing over $10 million in sales, from free starter tools to my full pro stack. Honestly reviewed, no affiliate links. Most students run everything for $0/month. ($67 Value)
BONUS #3: The 6-Figure Scaling Challenge — Day 22 and beyond. The 1,000 customer theory, the 3 scaling levers, and the exact system we use to keep sales climbing after your launch. ($97 Value)
BONUS #4: The Zero-to-7-Figures Roadmap — The entire journey mapped stage by stage. See exactly where you are, what to focus on next, and the milestones between your first sale and 7 figures. ($97 Value)
Total Value: $855
Regular Price:$497
Promotional Price:
$197
I’m so confident this challenge will work for you that I am backing it with a 60-day no questions asked money back gaurnatee.
You’ll have a full 2 months to go through the challenge…
If this isn’t the most valuable coaching you’ve ever joined…
If you don’t get the results you wanted…
Even if you just don’t like the colors I used in the members area…
Any reason at all…
Send one email and every penny comes back to you.
No questions, no hassles.
You either love this challenge, or it costs you nothing.
All the risk is on me. The only way you lose is by not trying.
The $197 you see above is an early-adopter price.
This is my first new enrollment in over 2 years.
I’m only letting a limited number of students in at this price.
Once this launch group fills:
The price goes up. And it won’t come back down.
The bonuses come down. Future students pay separately for what you get free today.
No fake countdown timers. Just the truth:
Every launch I’ve run has filled. The price has never gone back down. And the people who “thought about it” paid more for less.
Perfect. It’s called Zero to Selling for a reason.
I assume you’re starting with no product, no idea, no audience, and no experience.
I’ll walk you through the entire process step-by-step, while AI helps with the research, ideas, creation, and other heavy lifting along the way.
You don’t need to know how to do any of this before you start.
No.
You don’t need to spend months “building an audience” before you can start selling.
Inside the challenge, I’ll show you 4 different ways to find buyers without an existing following — including strategies that let you tap into audiences and traffic that already exist.
Some of my students have made their first sales from brand-new accounts with virtually no following at all.
No. The challenge is built around free, organic traffic.
I’ll show you simple content and traffic strategies you can use to start getting your product in front of potential buyers without paying for every click.
There is one optional $20 strategy I use to give new Instagram accounts a boost, but it’s completely optional.
You can complete the entire challenge without spending a dollar on advertising.
Plan on around 30 minutes per day for 21 days.
Each day gives you a small, specific task to complete, so you’re always moving the business forward without needing marathon work sessions.
And if you already have experience and want to move faster, you can use the included 3-Day Quick Start Checklist to work through the process at your own pace.
No. The entire challenge is available on-demand.
You can start whenever you want, work through each day on your own schedule, and pick up exactly where you left off.
Want to move faster? Go ahead.
Need to take a few days off? No problem.
There are no live sessions to attend or cohorts to wait for.
No.
I’ll show you free and inexpensive tools you can use to build, sell, and deliver your first product without loading yourself up with monthly software bills.
You’ll also get my $10M Toolbox, where I break down the tools I personally use and the alternatives I recommend when you’re just getting started.
Because the goal isn’t to finish with more information.
The goal is to finish with a business.
Every part of the challenge moves you toward something tangible: finding your opportunity, creating your product, building the sales process, and getting it in front of buyers.
By Day 21, you shouldn’t have a notebook full of things you could do someday.
You should have something you can actually sell.
You’re protected by my 60-day money-back guarantee.
Go through the challenge. Build your product. Put what I teach into action.
If you’re not happy with the program for any reason, just email me within 60 days and I’ll refund your purchase.
No hoops. No hassle.
Immediately.
As soon as you join, you’ll receive your login details and can start Day 1 right away.
And if you’re ready to move quickly, open the 3-Day Quick Start Checklist first and use it to start working through the process immediately.